Tarinakone is a small one person company that specializes in creating stories for products. Tarinakone is owned by my friend Anne and she wanted to have "something else": not so ordinary website with a lot of information, but something very very simple - not much words but more of those seventies graphic feeling. We had a quite long time when I found hard to catch any ideas because there were so many roads to follow, but finally we found two roads to follow: first of all the lamb and then the next one were the words.
Anne has used a red yarn for demonstrating the story telling - the whole point of her company is to find a red yarn of the basic idea and then bring something extra to it. She had a story of a very sad lamb in mind, who first would be very down with all her wool messed up, then a "waking" lamb noticing that something is happening and lastly a very cheered up lamb with all her red wool on good condition! She had first ordered the designs from another designer and they were a little more traditional comic style which made it hard to include to the seventies inspirated red, black and white design. Then, after thinking what comes to my mind of 70s and those colours (the obvious inspiration is seen on the right side - I'm not gonna even try to cover up that...), I designed three very simple lambs. And from there the whole website design started.Only, there was not so much to design. Anne wanted to have only three pages with very little information and very strong front page, to which she wanted to put words - so I ended up making this draft for her front page.
www.tarinakone.fi
EDIT: The website has now been renewed to more "wordy" version (not my design).
